Hey with all this massive downsizing for economic survival I would think they are planning to get out of the printed material it is such a money drain with so little in returns driving them into the red from somewhere back in the 80's when they became free to offer the public with the congregation donations picking up the tab.
My thought is that these guys running this business are so delusional they take a hell of a long time making proper business decisions until it is too late. IOW they should have ditched the printing business long ago. Now they are in a serious bind due to wishful thinking.